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  • World Cup Micro-Site

    Client: ESPN - World Cup 2010

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June 22, 2010

Highlights from E3 2010

The world’s video game developers and press descended on Los Angeles last week to see the latest developments in electronic entertainment, and it’s doubtful that anyone left disappointed. The show kicked-off the night before opening with an incredible star-studded concert sponsored by Activision that featured Emimen, Rhiana, Jane’s Addiction, and others. The next morning the LA Convention Center was a sensory overload, with huge screens full of hi-def explosions, exciting swordplay, machines and aliens battling in beautifully rendered futuristic cityscapes, and… yoga? 3D is Hot: The big story was by far the new advancements in 3D displays and games. [+]

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June 9, 2010

World Cup & Lunch Trucks

ESPN World Cup Lunch TruckFor the month of June, ESPN has partnered with chef Roy Choi to delight New Yorkers and Los Angelenos with a gourmet lunch truck menu inspired by the street foods of World Cup participating countries. And for dessert, catch all the South Africa World Cup 2010 action on huge HD TVs mounted on the lunch trucks themselves. Talk about an excuse to setup important "lunch meetings" with colleagues and friends. Heck, I'm already planning on hitting up a couple of truck stops. Keep up with the trucks on the micro-site Xperience Interactive [+]

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